It’s a shame that the shape wear will be hidden because it looks amazing. Rochelle from The Saturday, Beyoncé, Jessica Alba, Eva Longoria, Kourtney Kardashian and Adele have all openly talked about wearing shape wear. Gone are the days where shape wear is regarded as a faux pas. Shape wear has taken on a whole new identity - and proof of just how alluring it is to women comes from Debenhams, who report that over the past five years, sales of control pants have soared by 200 per cent. In response to shoppers who were keen for shape wear they would not be ashamed to reveal at the end of a particularly successful night out, Debenhams have designed a collection of what they call sexy shape wear - with a glamorous aesthetic a million miles away from the norm. Control garments can boast an extraordinarily long history. During the 1550s the wife on King Henry II, Catherine de Medici, enforced a ban on thick waists in court. Thanks to her stringent style edict, she has gone down in legend as one of the main forces behind making corset's a trend. Along with the new range, which Debenhams say is made from the 'latest innovative materials' to prevent the garments cutting off circulation, the store has also launched a dedicated service where customers can receive expert advice from trained shape wear specialists on exactly what to wear under their party outfit.
Not a beige big pant in sight Erica Fashion sexy shape wear means women can hide lumps and bumps - but don't need to hide their lingerie Nowadays shape wear is a must-have component of the modern female’s everyday wardrobe so it needs to be both fashionable and functional, they say. So it's out with the big ugly pants and uncomfortable, and hello to a range of undergarments designed to help smooth out lumps and bumps and lend the wearer a slimmer silhouette. The new range, launching in both stores and onto the Debenhams website, will provide shoppers with practical pants, body shapers, slips and shaping tights that don't compromise on style. Features will include detailed lace and pretty patterns – materials not usually associated with shape wear - and the products will be available in a range of colours, including black and midnight blue, rather than the customary 50 shades of beige. Debenhams’ head of lingerie buying and design Sharon Webb commented: 'Finally the image of Bridget Jones in her big pants can be banished from our minds. Smoothing: The idea is that the underwear will give a slimmer silhouette, but women won't be left embarrassed by the shape wear. The bodice, £36 The all-in-one by Ted Baker, £35
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