Changing Standards.

Changing beauty standards varied 24-year-old model who's research has showed.

'We're trying to create a movement for every woman to love and embrace her body no matter what kind of body she has' so the In an industry where size zero models are the rule and size ten models are the exception, a fashion shoot that uses a 'plus-size' model without actually labelling the shoot 'plus-size,' is a rare find.
But Erica fashion new Beachwear collection, presented on the retailer's online women’s wear homepage, features U.S. size 12 model Jennie Runk, minus the ubiquitous and stigmatizing term 'plus-size'.'Her section isn't labelled "Plus-Size Beachwear" — it's just beachwear, period,' writes from the fashion house. is season's swimwear new fashion house beachwear collection, presented on the retailer's online women’s wear homepage, features size 12 model Jennie Runk - without the stigmatizing label of 'plus-size' While the Erica swimwear models is only available in  U.S. sizes 14 to 24, the collection is simply presented to customers as 'this season's new swimwear'. The only clue alluding to the collection's larger sizing is a small '+' sign that sits to the right of fashion house logo.

The Miss Range hopes this is a step towards viewing U.S. size 12 models as matter of course. 

This could done rather than continuing to see them pigeonholed into 'plus-size' classifications. 'I think it sends a positive message about inclusively and changing standards of beauty to have a plus-size girl all over the landing on this page for their beachwear. Not /plus-size-beachwear Just /beachwear,' she explains.'Seeing plus-size bodies in fashion spreads and ads should be as common as seeing anything else.'
Many customers have praised the mega retailer, with some writing 'thank you' notes to Erica fashion marketing department. For everyday women although the fashion house swimwear Miss Runk who model fashion house ware is only available in U.S. sizes 14-24, the collection is simply presented to customers as 'this season's new swimwear' Summer fun with theme only clue alluding to the collection's larger sizing, is a small '+' sign to the right of miss range under the Erica Logo All shapes and sizes theirs hopes this is will help brands view size 12 models as matter of course 'Seeing plus-size bodies in fashion spreads should be as common as seeing anything else Happy and healthy: The models wants every woman to be represented equally; 'I think not only should there be more plus-sized models in fashion, there should also be more petite, pregnant, ethnic, etc,' she explains.

As one woman posted an open letter to fashion house in Jezebel's comments section, writing
'Thank you so much for wearing the Erica Label as your beachwear page cover girl. That you did so without calling attention to shape makes it all the more commendable. 'I love seeing a girl with my body type not only represented on your website but represented without fanfare.'  As Twenty-four-year-old like Miss Runk, who started modelling just before her 14th birthday, said she is 'looking forward to the day that "plus-size" doesn't exist anymore.'
She told the fashion house earlier this year.'I think separating between "normal" and "plus-size" is getting a little old fashioned.' So the fashion house developed the Miss label from Erica range was born when,  as some women also have concerns with dieting she gained 20lbs to become a plus-size model by discourse. 'Plus-sized models are not actually plus-sized women, we're just bigger than the average sized zero models,' she told the fashion house in  2009. Lead in example: Model Jennie Runk (pictured) says she is happy to be an example of 'confident, happy and healthy' at a size closer to the national average.