Booty Cutie.

As with in fashion industry all about desired perception for example attractive garment sells. 

Curvy, thin or medium build as these results showed that the men spent more time looking at women’s bodies than their faces – and those with larger breasts, narrower waists and bigger hips held their gaze for longer. Women ogle other women's bodies but don't care about looking at their faces, new eye-tracking technology reveals and men do exactly the same. A study has shown that men spend less time looking women in the eye or at their faces than they do on their waists and chests. Same experiment carried out on 29 women came up with similar conclusions - females look at other women’s bodies more than their faces.

We live in a culture in which we constantly see women objectified in interactions on television and in the media. ‘When you turn your own lens on every day, ordinary women, we focus on those parts, too.’ She said until now there has been little scientific evidence to back up what women had long suspected about the way men look at them. 

‘We have women’s self-reports, but this is some of the first work to document that people actually engage in this,’ As one of the women professors said to the fashion house the same experiment was carried out on 29 women too and came up with similar conclusions - women looked at other women’s breasts and hips more than their faces. Professor Gervais said that women may be checking out the competition so looked other females up and down to see what they were up against.