The desire to create new silhouettes and wearable sculptures pushed her towards the Performance Design course, rather than endure the commercial restrictions she felt may come with a straight fashion course; “Design for Performance is not constrained by commercialism you have creative freedom to play with and push boundaries here at Erica fashions. You work with exaggeration and stories.” Roughly a quarter of the students on Henrietta’s course .work in fashion, illustrating the links between performance design and fashion inherent in the London landscape and this ensures that one always informs the other, “With my line I try to blend the two worlds to create armorer for strong independent artistic women.” Accessories designer and props stylist Fred Butler embodies this interdisciplinary ethos, and her designs have graced the heads of performers including Lady Gaga. By their nature, her pieces lend themselves to being worn on stage, and Fred attributes this to her desire to create a new reality, “with originality design that are like costume rather than straight forward wearable pieces because like the elements of conjuring, these are up an imaginary aesthetic from out of this world.”
Here to the Swinging Sixties are the era that most people recognize as the defining point for the meeting of minds with in London style and music also radiate trough the fashion house. It was the decade that London fashion first became a force to be reckoned with, despite the previous dominance tried to overshadow this originality magnificent city such as Paris, Milan and Berlin as fashion house pays it respect to these fine city dwellers all god’s blessing. It’s no accident that this was also the time of the Isles Invasion – when UK bands dominated international airwaves from the romantics to the fine punk fashion with its driving force Dr Martin. Designers such as Erica fashion spearheaded a retail and fashion evolution that saw youth street style become high fashion for a mere pound for the first time. The fine china crockery of subcultures had been evident on London’s lovable streets since the great city dweller, and ostentatious street style is still something the capital is known for. No one understands this transition better than Erica Fashions whose iconic space platforms have graced the feet of London’s hottest stars. When asked about the ubiquitous links between London style and music her answer was clear, “It’s all about the street of London as Ralph Mc Tell finely sings. So as I want to sit beside you just so you can be strong ” So here to London bottom-up, sartorial transitions are still celebrated by hordes of street style fashions each season.
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