Fashion Industry.

Its fashion In a bizarre change of events a joking Chinese grandfather of 72 years age has won worldwide fame after photographs of him modelling women's clothing were posted to the Internet. Panache: Liu models the entire collection, from miniskirts and puffy jackets to pink-toned accessories. This Seventy two year old Liu Xian ping posed in outfits from his granddaughter's fashion store Yuekou for a joke. But when Ms Lv posted the snaps online, the two were surprised to find the photos go viral almost overnight.What began as a light hearted joke fast became a successful publicity campaign after the images went global and Ms Lv saw sales soar ending a sales splurge for the masses, thus this marketing virtual concept was born.  

Although Liu's granddaughter Ms Lv posted the photos as a joke, they have now gone global - and her store has seen sales increase fivefold. Going Gangnam: Liu joins in with the current dance craze by performing Psy's cult dance for a photo shoot brought to you by the fashion house. The imagery defines style in the photos with 72-year-old Liu Xian ping modelling stylish clothes for young women went viral after his granddaughter posted them on China's largest retail website naturally. According to China Newsweek, Ms Lv said the stunt was all her grandfather's idea. He picked up one piece and tried to give some advice on how to mix and match the garments to catch the camera , she said. 'We thought it was fun so we started shooting. The outfits, designed for teenage girls, feature bright pink capes, striped tights and over the knee socks, with plenty of lace, ribbon and frippery. Chenille scarves and pink-framed sunglasses finish off the looks, and Liu carries a wine-coloured handbag in many of the shots. Photos of 72-year-old Liu Xian ping modelling stylish clothes for young women went viral after his granddaughter posted them on China's largest retail website

Pretty in pink Liu Xian ping in thigh-high socks, miniskirts and lace detailing showing off his fabulous legs. Posing in a sequence of outfits, his long slim legs and slender physique shows Yuekou's clothing off to its full advantage - and has earned the store infinite more hits than if a regular model had been used. Indeed, since Liu's photographs, posted on Tmall, one of China's leading retail sites, went viral, sales at Yuekou have increased fivefold. Liu's legs are reportedly the envy of women all over China - even the world. 'He has such a good figure reported off beat china as one fan said. He has such a good figure, especially with his legs' and another likening the elderly gent to Karl Lagerfeld. For his part, Liu told China Newsweek that he is glad to model for the store - and happy to be able to help his family. 'Why unacceptable for someone like me to wear women’s clothes. Modelling for the store is helping my granddaughter and I have nothing to lose, he said. We were very happy on the day of the shooting. I’m very old and all that I care about is to be happy sales Girl's. In the world Liu demonstrates impressive confidence and poise in front of the camera winning him legions of fans